Businesses strive to get leads and prospects and convert them into customers. And they can attribute that to marketing. Fortunately, any business has the luxury of choosing which strategies they can implement to achieve their marketing goals. But marketing can also be tedious without the right people to handle it. Some small businesses would outsource marketing, while others stick to DIY. If you’re like the latter and have yet to outsource in the future, why not try these outsourced marketing hacks that have proved effective for most small businesses?
Outsource What You’re Bad At
There are different marketing types out there. And one person may not handle ALL of the marketing strategies you want to execute. Here are some types of marketing strategies you might want to try:
- Content marketing
- Email marketing
- Social media marketing
- Video marketing
- Search engine marketing
- Offline marketing
- Outbound and inbound marketing
- Influencer marketing
- Experiential marketing
- Affiliate marketing
At first, you might think, should I do all of these? No. It takes some time for you to learn which ones work for you and which ones don’t. But some situations call for help, and you might need an extra pair of hands to guide you with the marketing strategies you want to execute.
Fortunately, marketing experts can help you with some strategies that you’re not skilled at or familiar with. Let’s say you’re not doing well with social media marketing. You have the option to hire a freelancer or approach an agency to help you with that.
During consultations, agencies or marketing professionals would present their analyses on marketing matters. This helps companies decide if they approached the right agency or pro to handle their marketing work.
But if you’re handling marketing on your own, how can you have an “unbiased perspective” of your business? Well, for starters, you can use different marketing tools. This gives you an idea of your strengths and weaknesses, competitors, and website and social media performance. Upon learning what they are, you can apply them to your strategies.
Make sure you don’t go overboard. After all, you want to execute only the marketing strategies you know you can do and what’s best for your company. This may take time, but you will get the best results if you practice it and continuously work on it.
You’ll be dealing with different kinds and branches of marketing. The last thing you want is to not delegate enough time for each marketing strategy. One of the few outsourced marketing hacks that marketing experts do is knowing how to manage their time per strategy. One strategy can be more time-consuming than the other. And since you’re running your business, you also have to take into account operations, sales, and other responsibilities.
For example, if you want to focus on content marketing, you can set up a content calendar. This calendar will guide you in what posts to publish and promote in a month. If you have an email marketing strategy in place, take some time to write the copy and work on the design. Then, schedule your emails on the days where your subscribers are actively clicking on your emails and call to action buttons.
Helps Staying Trendy
Marketing trends change ALL THE TIME. One strategy may work for one year, and the next thing you know, it might not have that substantial significance. You need to read up on all the trendy strategies and know how to execute them for your next marketing campaign. Remember, following ALL the trends wouldn’t yield instant success. What you need to do is stay in touch with the ones relevant to your marketing plan.
When you’re executing your marketing plan, it can be tempting to do everything yourself. But with these outsourced marketing hacks, it’s about what works for you and improving your strategies. Once you get traction with your marketing and have saved for future marketing campaigns, you can either outsource it or do other strategies that may work for you.